Monday, December 21, 2009

Make a Joyful Noise – The Noughties Are Over

Those clever guys at Google have done it again. The new search algorithms for Google News offer personalized results. Yeah, the cookies they stick in your PC collect a lot of goodies but pushing up search results based on every individuals profile and history will be quite satisfying.

This will not, however, please everybody. Those who believe Google is a content parasite and plan, once everybody agrees, to force the search giant to pay up have just seen an example of how far ahead Google is. That would be ten steps, around the corner and over the rainbow.

Those on the other side – and that includes most search users – can only say ‘YES!’

By the way, whatever happened to Bing?

Google getting into real estate advertising, merging Google Street with AdWords, won’t please some. Google getting into the mobile phone business and the web browser business is more worrisome. Big and rich as it is, brand extensions are out of season.

Twitter Down

Yep, it was Iranian hackers who took down Twitter last week. Smack. Then it was Facebook ‘adjusting’ their privacy policies.

Social media are games, meant to be games. Some people enjoy playing. Some people take social media seriously. Some people enjoy playing Monopoly but nobody takes it seriously. Anybody who plays Texas Hold ‘Em is serious.

There is a showdown coming.

New Journalism is Here

Actually, journalism hasn’t changed. There’s just less of it. If journalism is giving context to facts and figures, the practice is still with us. Reporting – names, dates and numbers – fills our heads, mostly with random headlines.

The new journalism gives context, in a sense. Headlines aggregated by robots – machine and otherwise – allow one and all to construct context, subtext and pretext as desired. The result is called noise.

Are people better informed? Who can tell?

Smartphone Wars Are Just Starting

Through the miracle of technology, richly aided by venture capital, mobile devices leapt into the hands and pockets of just about everybody. At the beginning of the last decade a mobile phone was, well, just a mobile phone; very convenient, yes? Not for a second has the mobile gizmo business stood still.

Apple’s iPhone blew a hole in a business plan that, by mid-decade, was stagnating in its own success. Not only did the mobile phone become a fashion accessory, they did cool stuff. You’re nobody without a smartphone app.

There’s money at every step in the mobile phone value chain. Handset makers make money. Multiplex owners make money. Developers make money. All this money in the mobile gizmo system causes a Pavolvian response from investment bankers and venture capitalists. Google is hours away from launching its mobile gizmo. Whoopie!!

The Internet Becomes Public Service

That’s the good news and that’s the bad news. About half of all Europeans access the internet at least once a week. The ubiquity is at a point where vital services may only be available on the Web, widely accessible by broad populations.

But the Web performs poorly as a money magnet. Oh, you say? Isn’t the internet lifting money by the bucket-full from newspapers, magazines, television, radio and the rest of old media?

No, not really. Less than 10% of all advertising and communications spending has gone to the Web. The rest remains with the tattered old media.

And, giga-byte for giga-byte, people are spending less for internet access. Major cities are offering free wireless internet access. Hello!!

Some Web pages are still created by humans, once referred to as writers, photographers and graphic artists. Accountants prefer machine and algorithm content. The race to provide vast content as cheaply as inhumanly possible is a race to the bottom.

The Loyalty of Advertising

Advertising people are as loyal as hyenas and laugh just as loud. With easy credit fueling lightheadedness among consumer products clients, the ad people spent it like they’d earned it. Remember all those ads for amazing mortgages, more amazing automobiles and incredibly amazing other stuff?

The advertising people made two convenient discoveries during the noughties. The first was that the cost of internet advertising always moves lower. This benefits the advertising people by pushing down all ad placement costs. Soon it will be zero.

The second major discovery was that corporate communications – that’s PR to the rest of us – is extremely profitable.

Public Broadcasting Reverts to State Broadcasting

Public service broadcasting faced down its crisis of mission at the beginning of the last decade. With money flowing like water, PSBs became popular, dynamic and independent. For politicians that was too popular, too dynamic and far too independent.

Private sector competition was left in the dirt until the EU Competition Commissioner started asking questions about State aid. All of a sudden, politicians began weighing the relative merits of the old system: state broadcasting. And, too, changing laws frequently to accommodate every wish is tedious and torturous. Private sector broadcasting, concessions awarded by regulators appointed by politicians, can generally be trusted to keep controversy to a minimum. Renewals are guaranteed with the appropriate gratuity paid.

Politicians also like being on television and radio. They like it best when inconvenient questions are never asked. The infamous words of former US President Ronald Reagan, “I bought this microphone,” resonate with those needing media that gratefully accommodates.

Europe’s dual public-private broadcasting system yields far more benefit than harm, both to the public and to the media sector broadly. At their best, they are good competitors. Preserving a balanced dual system of broadcasting – with all implications understood – is a challenge worthy of statesmanship. Sadly, that is not rising to the surface.

If you loved the Soviet Union, you’ll love a return to state radio.

Globalization is Dead

A little reported OECD analysis (December 8) recently showed that foreign trade is slumping. Direct foreign investment in mergers and acquisitions, it said, has fallen 60% since 2008 in OECD countries, the world’s 30 most developed, the biggest one-year drop since 1995. Private equity firms and big companies have stopped spending.

M&A activity is a significant economic indicator. Investors spend strategically when same sector opportunities arise. Purely financial investment is often a hedge against unstable economics. When both drop there’s trouble right here in river city.

The €1 billion deal by Mediaset for Prisa, announced Sunday (December 20) is big money – about one-third what was originally expected. It qualifies as a strategic opportunity for Mediaset. The next year will tell if it is worth the trouble.

Signs that attitudes toward global media are souring have been popping up over the course of the last several months. M&A activity in the media sector isn’t just cold, it’s freezing. That’s only one aspect. Ad spending – such as it is – is turning toward local markets. Global brands, some suffering, are concentrating their marketing investments in ‘close-to-home’ and ‘sure-bet’ markets.

The digital dividend and other scams

At the beginning of the now departed decade, the digital dividend was supposed to make everybody happy. There’s no other way to put it because nobody could explain what it was supposed to give us. Ten years later, most in the media sector realize the digital dividend went to somebody else.

Digital television, yet to be completely fulfilled across Europe, was to bring quality, choice, interactivity and – most of all – money. Yes, the number of channels available has nearly tripled in a decade; picture quality is better. Instead of 100 channels and nothing on TV, it’s 500 channels. The major beneficiaries are telecoms and governments; telecoms need spectrum for wireless broadband, governments want license revenue.

Starting out in the last century as a relatively benign experiment in spectrum management, digital radio’s failure is emblematic of the digital dividend. The tail, so to speak, tried to wag the dog. There was no misunderstanding except, perhaps, by the public. Digital radio was a cure for which there was no disease. Radio listeners queried by policy makers’ consultants always talked about wanting more choices. Nobody had any real idea what that meant until the Apple iPod arrived.

By then it was too late.

Can’t Do It

Late in the last century the iconic “Just Do It” ad campaign from Nike sent a fever through the media world. It traveled around the world, fueled by the warm climate of globalized media and Nike’s profit margins. The ad writers’ brilliance found new language for desire, media powered it and people believed.

In the first decade of this century, once the original dot coms were written off, reality took off. The originating hook for Big Brother and its derivatives – an important term during the last decade – was the power of everyman, the not so subtle reality that every person wanted their 15 minutes of fame and people will watch. Whether or not people watched Big Brother is irrelevant; people talked about it.

Well-crafted (and scripted) television comedy and drama has become expensive. Financial advantage was lost on the realization that people watch nearly anything and costly production bore little short-term fruit. High cost content production, whether for newspapers or television channels, is out.

This isn’t exactly news. Reality show Big Brother, which arrived at the beginning of the decade, was designed as cheap content, literally and figuratively. Lots of TV viewers were satisfied. Broadcasters with 168 hours a week of time per channel to fill were also satisfied. Now reality TV programs are considered too expensive by many broadcasters.

Sports is another guaranteed audience draw. To the consternation of some, major sporting events are being pulled behind a pay-wall. Rights fees continue to rise as telecoms enter the bidding. Free-to-air broadcasters, public and private, can’t find the money.

What Happens in America Stays in America

The most dynamic media in the world has been American. And the world rushed to emulate its every appearance. Those days are over.

I write this as news arrives of yet another American media company – Citadel – filing for bankruptcy. It joins the Tribune Company, Clear Channel and other smaller companies crushed by debt and management of questionable competence.American bankruptcy law allows companies to keep operating while “restructuring” obligations.In most of the rest of the world the doors would be slammed shut.

American media invented modern popular media - radio, television and newspapers – and with it the advertising styles to pay for it all. American pop culture, attached firmly to pop media, traveled around the globe in spite of the best efforts of cultural critics. It’s so last century.

American media, by the end of the last century, was noteworthy for its business practice. Modestly profitable enterprises became wildly profitable in the aggressive quest for bigger audiences, pent-up consumer demand from the 1980’s and easy credit fueling a rise in ad spending. Stock traders and investment bankers took note, believing the tide would always rise, and threw even more money into the system. Multi-millionaires were made, the American dream.

In Europe, more than the rest of the world, American media and the millions it made for owners and operators was an object of deep admiration or deep fear. While American media companies only occasionally tested European ownership, American consultants flooded in. American productions continue to dominate European TV channels. American style ad selling has become the norm. Most every newspaper, radio station and TV channel shows, to a greater or lesser degree, the influence of American media.

Several European countries passed laws to limit foreign – code for American – investors in the media and other “strategic sectors.” Those opening their media sector to outside investment wanted American money, accepted a certain amount of knowledge transfer and hoped they wouldn’t stay too long. The media sector became simply another part of foreign trade.

But American media changed. Financial innovation (think Enron and WorldCom) replaced innovative audience building. Now American media is one of the fastest shrinking sectors in its economy. Two-fifths of journalists jobs have been lost since the beginning of the century. DJs have left the radio stations. Whole newspapers have disappeared. Don’t blame the advertising people.

It Will Be Smaller

No matter how we slice it, the media sector will be smaller. Simple economics has its way of dictating far more than producers, politicians or, even, consumers. Nobody will be pleased.

Consumers, more than ever, will drive media sector restructuring. We have scant understanding – time being critical – of the effect of social media, greater access to broadband internet, fewer television programs being produced, advertising shifting more to direct response, less interest from investors, not to forget generally lower expectations. Innovation, historically, has carried the day. Nobody knew they wanted an iPhone until one arrived.

Still, there will be ‘big media,’ mostly distribution companies. Investment will, if not pour, at least remain steady for key holders of the payment gates. This includes ISPs as well as cable and satellite distributors. They are, of course, one in the same.

The media sectors’ size will be determined by the cost of that content – whatever it is – and the relative value consumers place on it. Mr. Murdoch is, of course, correct when he says that stuff is expensive and for it to be produced somebody has to pay for it. All my snarky, insidious comments about Rupert Murdoch over the last few years notwithstanding, he’s one of the few trying to take a stand for the value of content.

Being smaller – hopefully more agile – could give the media sector a burst of energy. And facing the challenges we know will take energy. Facing those just over the horizon will take more. But media people have met these before. It’s a remarkable skill.

Social media can help you help those in need

Giving to those less fortunate used to mean a donation of time or money, but with social media there are so many new ways to support your favorite charity.

Get the word out for a charity you care about in a blog post, a tweet or by sending out a message to your Facebook friends. Making people aware and getting them involved is a great service for the cause you support. Your donation can be multiplied by your number of followers.

When you see random acts of kindness, tweet it: The teenager who gives up their seat for an elderly person, a colleague who bought lunch for a homeless man. When you do something that makes someone smile, share that and how it made you feel. When people hear the benefits of doing good, they may learn from your example.

Buy gifts for your friends and family that help to support a good cause and spread the word. One example isstore.MadeBySurvivors.com a site that sells handicrafts made by survivors of human trafficking.

Partner with local businesses to organize a tweetup to raise money for the cause you care about. Seth Schneider, owner of Learning Express, a toy store in Boca Raton andWellington , started talking on Twitter with Ian Esplin ofmypbc.com about doing a tweetup to benefit the U.S. Marine Corps' Toys for Tots program. Tonya Scholz of Boca Raton and Dana Lawrence of Jupiter, heard the Twitter talk and decided to join the effort representing the Association for Women in Communications South Florida Chapter. Together they raised about $2,000 worth of toys. That's 150 to 200 toys.

Even "if we had only received a few toys, I would think it was worth our time. Each toy could make a child, who wouldn't otherwise have one, happy," said Schneider.

Start or join an existing charity group on Meetup.com a social media site where you can find or start a charity or fundraising meet-up group near you. At meetup.com/South-Florida-Fundraisers I found a Broward County environmental group and a group in Hollywood called Operation Christmas Child project that sends gifts to poor, orphaned and abused children around the world.

Follow your favorite charities on your social networks. This will increase the size of their network so when the charities tweet or post information about a campaign or a cause, they know they'll have an audience. Consider retweeting that post on Twitter or posting it on Facebook.

Social media doesn't replace the act of donating money or time, but it does give you many more opportunities to help those in need.

Blogging News from Digg(dot)com – 33th Edition

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    You can finally put your blog on auto-pilot income. :-) Do you like the idea to make money without lifting a finger ? It’s now possible with Auto-Blogging-Decoded..but I have to warn you..
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    It is a widespread and common practice to use freelance writers to write blogs. It makes a lot of sense for small, to mid-sized companies to do this. Writing an article takes quite a bit of time for those who are not professional writers, and copy writing can become tedious for business owners, whose skills may lie elsewhere.
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    A blog post on earning cash back on purchases you already make on eBay and other retailers! The person who referred me to the site has already earned over $1,000 and it’s free! I like anything that saves or earns me money, how about you? :-)
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    Liens du jour du 18 décembre 2009: The “Wow” Factor in Web Design | 50+ Mac Applications with Great Interface | 24 Free High-Res Concrete Textures | 50 Mind-Blowing Space Artworks | 50+ Useful Mac Applications for Freelancers and Professional Designers | How to Set Up a Killer WordPress blog | 40 Cold Colour Palettes For Winter Inspired Web Designs
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    Are you a lover of MMORPG’s, or the Xbox, Wii, PS3? Don’t have money for points, or always wanted premium items on your MMORPG? How about you always wanted that laptop you saw on amazon.com, but didn’t want to spend any money? Well you can get that shirt, without paying a dime. Check out my blog, it has tips on how you can achieve this.
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Pay Per Click Advertising Doomed to be Abused by Paid for Clicking Services?

Many companies rely on Pay-Per-Click advertising services to advertise their website. Pay-per-click, also known as “PPC,” is a form of advertising which charges the client only if someone actually clicks on the ad and goes to the website. Therefore, beyond the initial setup costs, there is no charge to the persons who wishes to advertise unless people actually visit the website and see what is being offered. Additionally, because PPC is easy to run and easy to make widespread, most advertising services offer it for very low cost, as much as a penny or less per click.

There is one flaw in Pay Per Click, and that is what is known as a clicking service. Because the person who is hosting the ads receives a small sum of money each time someone clicks on an ad, it takes many thousands of clicks for them to earn even a little money. Unscrupulous persons may hire a clicking service or install clicking software which will then click on the ad over and over and over again. This fools the service offering the ad into thinking that someone is visiting the site paying for the ad many times, and it thus charges the person who owns the ad for all those thousands of clicks and gives the money to the unscrupulous host. These clicking services can thus cost an advertiser and their client thousands of dollars per month, and yet offer the client no additional page views or potential customers.

Most companies are working to combat this, but because of the relatively anonymous nature of web browsing, it is somewhat difficult. One way companies combat this is to only charge (and thus pay out) when a unique IP address clicks on the website. However, many persons contend that this unfairly deprives legitimate hosts of their profits, since if everyone in a single network (i.e. a single house or business) clicks on the same ad, it’s still only recorded as one click, even though multiple clicks are involved. Additionally, many advanced clicking services mask their true IPs and may make it appear as though every click is coming from a different location.

Another way companies work to defeat clicking services is by keeping track of websites and looking for sudden upsurges in clicks, which indicates a clicking service. Again, however, this may merely reflect a sudden upsurge in the popularity of the website, and so it has come under criticism. An advertising services last resort against clicking services is to hunt them down and take them to court, but this is often difficult or impossible because such services are often offered by persons in countries with little or no law enforcement.

Pay per click advertising is thus on the decline, with companies switching to flat-fee services or other alternatives instead. Still, many reputable hosts with a history of avoiding clicking services do go for pay per click ads as a way of offering cheap ad space on their site. It’s just important to check their reputation first.


New Website for Aspiring Internet Entrepreneurs

The goal of the site's owner and administrator, Jerry McVictor, is to show people who want to make money online how they can do so effectively and without much trouble.

Use Twitter, Facebook or other social networking sites to extend the reach of the marketing potential of your business, and draw in more customers. There's no end to the number of things you can do to make money online - with the help of mcvictor.com, you'll be able to tap into some of these methods and make money, regardless of what you're selling or offering

With the help of this site, people should become aware of the Internet's many opportunities for making money online. According to Jerry Mcvictor, he organized and built the website in order to show people what different business models and strategies that are out there to make money online, or at least figure out which companies on the Internet are legitimate and which ones aren't - that way, they'll have much better luck in their business ventures.

Readers can find out how affiliate marketing works, how to make money with auction sites, how to take advantage of Google AdSense, how to write good sales copy, how to increase traffic to a website, how to discover profitable niche business ideas, even how to achieve top search engine rankings.

"Use Twitter, Facebook or other social networking sites to extend the reach of the marketing potential of your business, and draw in more customers. There's no end to the number of things you can do to make money online - with the help of mcvictor.com, you'll be able to tap into some of these methods and make money, regardless of what you're selling or offering" Mcvictor says.

All kinds of people are trying to make their living on the Internet, sometimes making millions. However, according to Jerry Mcvictor "if you want to separate yourself from the people who try it out but never really make it in online business, you have to work harder and be committed enough to your business model".

Check out http://www.mcvictor.com, and you'll be able to to benefit from Jerry Mcvictor's advice, tools, and ecourses on how to make money online.

If you want to find a different way to make your living, or get some extra money, you can check this new resource out and take advantage of its information.

How To Make $100 A Day From Your Blog?

How many of you would like to be a full time blogger and make a living out of blogging? What is the amount you want to settle for as a full time blogger? Is $100 per day good enough for you to quit your job and take up blogging as a full time profession? If the answer is yes then read on.



Let us take a closer look at figures. At $100 a day you can earn

$700 weekly

$3,000 monthly

$36,500 yearly



$36,500 may sound like a very big amount and you may get overwhelmed just thinking about it. Some of you might think this is impossible especially when you have started blogging and not made a single dollar till date.


Advice for everyone aspiring to become a full time blogger.

1. Do not be in a hurry and give up your day job.
It is possible to make $100 a day or $36000 a year blogging, but it cannot be done overnight. Although miracles do happen but they are very rare, hence do not set too high expectations. There is no guarantee of success and if it happens, it will take reasonable amount of time to achieve it.

2. Set a goal.
Setting a goal to be a full time blogger is nice, but it is not specific enough. I have mentioned $100 as an example, for others it could be less or perhaps even more. Whatever it could be you need a concrete goal to work towards it and measure your progress towards it.

For me I want to go full time as a blogger when I reach $30,000 a year. This is what I would be earning if I am doing my current job full time. Setting up a definite goal may help you in a number of ways to make it a reality.

3. Breaks your goals into smaller goals which can be achieved easily.
$36,500 may sound like a big amount and believe me it is, especially if you are a new blogger. However, it is much easier to look at the same figure if you can break it down to small ones. For example:

$36,500 a year = $3,000 per month
$36,500 a year = $700 per week
$36,500 a year = $100 per day
$36,500 a year = $4.17 per hour
$36,500 a year = $0.069 per minute

The idea of the above presentation is to make you realize that a bigger goal is achievable if you break it down. Making $100 seems a bit easier than making $36,500 per year. The best way to look at you progress is on a daily basis. In this case our goal is to achieve $100 per day.

What can a blogger do in order to earn $100 a day?

There are many methods to earn money online, let us look at the most commonly used methods.

1. CPC Ads:
Let us assume that we have chosen PPC ads like Adsense and Bidvertiser to monetize our website. Assuming that average revenue per click is 5 cents you need 2000 clicks on your ads in order to make $100 a day. This may seem like a lot to achieve especially for newbloggers.

2. CPM Ads:
These are alternative to CPC ads. Let us assume that we get $2 per CPM for a single ad unit and we display five such ad units on our blog. This equates to an effective CPM of $10 and we need 10,000 daily page impressions in order to make $100.

3. Selling Ad spots yourselves:
You can sell ad spots on your blog directly to advertisers, thus you can save commissions on ad purchases and hence increase your revenue. To make $36,500 a year you need to sell ads worth $3000 per month. If you decide to rent 10 ad spots to advertisers on your blog, thus each advertiser has to pay $300 per moth to advertise on your blog.

4. Low commission Affiliate products.
Let us assume that you are promoting affiliate products from sites like amazon andebay.com and on an average you are earning 50 cents per sale. Thus in order to earn $100, you need to sell 200 products daily.

5. High commission affiliate products.
Let us assume that you are promoting products that fetch you high commission per sale. For example if you earn $10 per sale, then you need to sell only 10 products in order to make $100 per day.

6. Huge commission affiliate products.
There are some products that pay you commission on every sale made by an affiliate. For example promoting products like training courses or getting people to register for Forexaccount can earn you hundreds or thousands in commissions per sale. Let us assume that you make $500 per sale, then you need to sell only 6 of these to make $3,000 per month.

7. Selling your own e-book.
If you are an experienced blogger, then you can perhaps make money by promoting your own products. You can sell your own e-book from your blog. If you set the price of your e-book at $25, then you need to sell only four of these to make $100 per day.

8. Write sponsored posts.
This is one of the best ways to make money online. If you have large number of RSSsubscribers and a high page rank blog you can expect to make huge amount by writing sponsored posts on your blog. For example if you earn $ 75 per post, then you need to write 40 sponsored posts to make $3,000 per month.

9. Post jobs on job boards
This is one of the least used but effective methods to make money online. You can start a job board and employers looking to hire people will post jobs. You will get good commissions for every employee hired from your job board.

There are other methods to make money online besides the ones discussed above. It depends on the blogger to choose a model he can use to make profit from blogging.

Some of the figures mentioned above can be difficult to achieve for bloggers. Hence it is recommended to combine some methods in order to reach your goal. The more you diversify your income sources, better are the chances that you can achieve your goal easily and effectively.

Thus you may run 3 blocks of PPC ads on your site, sell your e-book, promote high commission memberships and promote amazon / ebay products. This cannot happen overnight, it is a difficult and time consuming jobs. Breaking your goal into smaller ones definitely helps you keep motivated and helps you understand how to reach your goal.

Do not quit your job until you have achieved your goal and amount earned from blogging is sufficient to justify quitting your full time day job.

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